Thursday, April 2, 2020

Go Blue for World Alzheimer’s Day

Alzheimer Society of Chatham-Kent – Facebook

Alzheimer Society of Chatham-Kent is Going Blue for World Alzheimer’s Day Chatham, Ontario, September 6, 2019 – To mark World Alzheimer’s Day on September 21, 2019, the Alzheimer Society of Chatham-Kent (ASCK) is going blue all month long to raise awareness and challenge the stigma associated with dementia. Chatham-Kent residents are also encouraged to get involved by wearing blue and to learn as much as they can about the disease.

The prevalence of dementia is steadily increasing, affecting more and more Canadians each year. Yet, the stigma continues. According to Alzheimer Society research, one in four Canadians said they would feel embarrassed or ashamed if they had dementia, and almost half said they would not want others to know if they were diagnosed. Stigma also creates unnecessary loneliness and anxiety for anyone caring for a friend or family member with dementia. In fact, 87 per cent of caregivers wished others understood the realities of caring for someone with this condition. Of these, two-thirds find the experience of caring for someone with dementia to be isolating.

ASCK has created a “to-blue” list for any residents who would like to assist in shining a light on this cause while stamping out the associated stigma. Residents can do one or all of the following:

• Paint your social media accounts blue by changing your profile or cover photos
• Collect donations from your coworkers, family and/or friends with ASCK’s blue-friendly coin boxes
• Plant blue with ASCK’s Forget-Me-Not seeds by offering them to your coworkers, family and/or
• Give ASCK a blue thumbs up on Wednesday, September 11 to participate in their Facebook
• Wear blue on Friday, September 20 (socks, shirts, pants, makeup, etc.) and snap pictures to
showcase your support on social media with the hashtag #GoBlueforAlz


Residents looking to shine an extra light on this cause can go beyond the to-blue list by raising funds through ASCK’s annual Coffee Break event that is occurring on Thursday, October 10. Host your own Coffee Break by visiting or contact ASCK at 519-352-1043. Whatever you do, make sure it’s blue!

For coin boxes, seeds, social media graphics or more information in regards to Coffee Break, please contact Joel Emery, Fund Development/Admin Coordinator, at 519-352-1043 or

About the Alzheimer Society of Chatham-Kent
The Alzheimer Society is Canada’s leading nationwide health charity for people living with Alzheimer’s disease and other dementias. Active in the communities right across Canada, the Society offers help for today through programs and services for people living with dementia and hope for tomorrow by funding research to find the cause and the cure.

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