Chatham-Kent Council last night approved a 10-year $1 million agreement with TekSavvy for naming rights to the Third and Fifth street bridges in downtown Chatham.
The Municipality partnered with The Naming Rights Company, a Toronto-based firm co-founded by Chatham native Dan Cimoroni, to reach the agreement, Municipal officials say.
Mayor Darrin Canniff said he was delighted that TekSavvy stepped forward.
“When you think of businesses that are community-minded, TekSavvy is always in the top tier,” he said, in a media release.
“Whenever there is a need or a chance to boost our community, TekSavvy is front and centre.”
Marc Gaudrault, CEO, TekSavvy Solutions Inc. said “TekSavvy is built on a foundation of connectivity.
“Just like the internet connects us to anywhere in the world, these bridges connect our hometown together. We’re proud to support our community and the revitalization of the Third and Fifth Street bridges,” he said in a media release.
TekSavvy, founded in Chatham in 1998, is one of Canada’s leading independent telecommunications companies, Municipal officials added.
TekSavvy prioritizes community involvement by continuously supporting local initiatives that stand by creating lasting change, such as United Way Chatham-Kent, Festival of Giving, and TekSavvy Cobras.
Cathy Hoffman, Chatham-Kent’s Chief Human Resource Officer and General Manager of Corporate Services added: “Venue naming rights provide municipalities across Canada with new revenue streams to help make new investments in capital projects and also to offset annual operating costs.”
The naming of the bridges will be determined jointly by TekSavvy and the Municipality.
Net proceeds will be placed in a new reserve fund for future developments.
