Police services across the region are launching their annual Festive R.I.D.E. campaigns as communities mark the National Day of Remembrance for Road Crash Victims.
Chatham-Kent police say the day serves as an important reminder of the “devastating consequences of unsafe driving” and reinforces their commitment to road safety, prevention and enforcement. As part of the campaign, officers will conduct roadside spot checks and targeted patrols throughout the holiday season to detect and deter impaired drivers.
“The National Day of Remembrance is a powerful reminder of why initiatives like R.I.D.E. exists,” said Act/Sgt. Lisa Rodger of the Traffic Management Unit. “Every impaired driver stopped could mean a life saved. Our officers will be visible and proactive throughout the holiday season to help ensure everyone gets home safely.”
The Chatham-Kent Festive R.I.D.E. campaign begins Nov. 19 and continues into the new year. Police are reminding drivers to plan ahead by using designated drivers, public transit, taxis or rideshare services. They add that impaired driving is “100% preventable” and urge the public to report suspected impaired drivers by calling 911 when safe to do so.
Lambton OPP are also launching their annual campaign, which runs from Nov. 20 to Jan. 1 in coordination with the Ontario Association of Chiefs of Police. Officers will conduct RIDE checkpoints throughout the county at all hours, aimed at removing alcohol- and drug-impaired drivers from the roads.
“As we head into the holiday season, our priority is to keep every member of our community safe,” said Interim Detachment Commander Insp. Ross Stuart. “Impaired driving is entirely preventable, and the consequences can be devastating. Throughout the Festive RIDE campaign, Lambton OPP officers will be out in full force, at all hours, conducting checkpoints and removing impaired drivers from our roads.”
Police in both jurisdictions emphasize the shared responsibility of preventing impaired driving and continue to urge residents to call 911 if they suspect an impaired driver.
