The Ontario Provincial Police has launched a week-long traffic safety campaign focused on preventing fatal and serious collisions at intersections across southwestern Ontario.
The “Stop. Look. Live.” campaign, running from June 15 to June 21, comes amid ongoing concerns about the number of deaths linked to failure-to-yield and intersection-related crashes in OPP West Region.
Police said 13 people died in intersection-related incidents and failure-to-yield collisions in both 2024 and 2025. Since May 2025, West Region OPP officers have also responded to three separate fatal crashes at intersections that collectively claimed five lives.
“These are not just numbers-they represent people whose lives were cut short and families who continue to live with unimaginable loss,” police said in a release.
During the campaign, officers will focus on enforcement and public education efforts targeting behaviours including failing to stop at stop signs, failing to yield the right of way and inattentive driving.
“Every intersection presents a critical decision point for drivers. Taking an extra moment to stop and look can save lives,” said Staff Sgt. Julie McLeod of the OPP West Region Traffic and Marine unit.
Police are reminding motorists that safe driving begins with consistent habits, including coming to a complete stop at stop signs, checking in all directions before proceeding and remaining alert to pedestrians, cyclists and other vehicles.
“Choosing to slow down and take that extra moment is an act of care-for yourself, your passengers, and every other road user and the OPP encourages all road users to make safe and responsible decisions,” the release said.
