PAWR to benefit from first ever ‘Holiday Smile Cookie’ campaign

From November 13 to November 19, 2023, Tim Hortons is kicking off the holiday season with smiles and kindness with its first ever national Holiday Smile Cookie campaign, where 100% of proceeds are donated to local charities and community groups across Canada, including Tim Hortons Foundation Camps.

This holiday season, Pet and Wildlife Rescue will be receiving the proceeds from Chatham, Wallaceburg and Dresden’s restaurants.

“For over 25 years, our guests have enjoyed rallying with us during every Smile Cookie campaign to raise important funds for charities and community groups close to home,” stated Hope Bagozzi, Chief Marketing Officer at Tim Hortons, in a press release.

“We decided there’s no better time than the holiday season to continue this tradition in a new way and we’re excited that Holiday Smile Cookies will also support Tim Hortons Foundation Camps, which since 1974 has supported over 315,000 youth at its seven Tims Camps. We know our guests across Canada will be thrilled to help us support the spirit of kindness this holiday season.”

The Tim Hortons Holiday Smile Cookie is a delicious, white chocolate chip sugar cookie that’s infused with red and green sprinkles and adorned with a hand-decorated smile.

Visit for more information on the Holiday Smile Cookie campaign.

“We are honoured to have been chosen for the very first Holiday Smile Cookie campaign,” stated Myriam Armstrong, Pet and Wildlife Rescue’s CEO.

“The animals in our shelter will have an extra special holiday this year.”

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